Desarrollo de Tiendas Virtuales | SEO | Mantenimiento WordPress y Shopify

Technical SEO Optimization for WordPress, WooCommerce & Merchant Center

Your site must load fast, be clearly understood by Google, and be fully ready for AI.

We enhance real-world performance, fix critical technical issues, improve indexing, and prepare both your website and product catalog for Google and modern AI search engines.

Everything we implement is technical, measurable, and happens inside your WordPress/WooCommerce setup: performance, structure, data integrity, feeds, schemas, and advanced crawl optimization.

Service Overview

What exactly do we optimize and improve?

  • Your service page or category page, fully aligned with a relevant long-tail keyword.

  • Semantic keyword variations that Google and AI systems group under the same search intent.

  • Key internal URLs (products, categories, service pages).

  • Feeds, structured data, and content blocks designed for Position Zero and AI-driven answers.

  • Your WooCommerce product catalog within ecosystems such as Google Merchant Center to improve technical crawlability.


Included for WordPress + WooCommerce

  • Full technical optimization of the platform.

  • Product and category structure aligned with SEO and AI search requirements.

  • URL optimization: slugs, taxonomies, breadcrumbs, and pagination logic.

  • Clean product attributes, organized variations, and semantic product content.


Included for Merchant Center (technical only, no ads)

  • Validation of your existing feed or creation of a fully optimized one.

  • Clean feed with no noise, no structural errors, and consistent data.

  • Review and correction of: id, title, description, GTIN, MPN, availability, price, and image_link.

  • Fixes for URLs, images, structured data, and required product attributes.

  • Alignment with DataFeed JSON-LD for AI search compatibility.

Diseño técnico profesional

SEO + AI-Ready Structure

All content is reorganized to be:

  • fully crawlable

  • easy to summarize

  • extractable by search engines

  • indexable without friction

  • understandable by generative AI models

Code • Performance • Internal Cleanup

  • Removal of unused or redundant scripts

  • Query and database performance optimization

  • Database cleanup (transients, autoloads, overhead)

  • Image compression and conversion to modern formats (WebP/AVIF)

WooCommerce Optimization

  • Product loop optimization for faster load times

  • Semantic category structure for better indexing

  • Attributes and variations aligned with Merchant Center requirements

  • Expanded product structured data for enhanced visibility in search

Technical SEO, Real Performance & AI Readiness

Your website and store shouldn’t just look good — they must be fully understood by Google and AI.

We apply pure Technical SEO across WordPress and WooCommerce: performance, structure, crawlability, indexability, and semantic clarity built for Position Zero.

We fine-tune sitemaps, robots.txt, canonicals, schemas, and DataFeed/feeds (including Merchant Center) so Google and AI engines prioritize your pages and products for long-tail search intent.

The result: higher-quality visibility, fewer errors, and stronger conversions.

Measurable Performance

Speed, stability, and true efficiency across server, PHP, database, and front-end layers.

Direct SEO Impact

Better crawling → better indexing → stronger semantic relevance → higher rankings for long-tail keywords.

Position Zero Readiness

Clear lists, direct definitions, Q&A blocks, structured steps, and semantically aligned content designed for Google’s featured snippets.

AI-Optimized Structure

Content structured for: • Google AI Overviews • OpenAI search feeds • Perplexity • Semantic search engines

Internal Technical SEO + AI + Merchant Center Integrations

We align the technical SEO layer of your WordPress/WooCommerce store with search engines and AI systems.

We standardize schemas, canonical URLs, hreflang, breadcrumbs, pagination, and sitemaps so everything speaks the same language: consistent data, clean crawl paths, and zero ambiguity.

We publish optimized data sources for search engines and AI: Merchant Center XML feeds, DataFeed JSON-LD, clean RSS, and segmented sitemaps (products, categories, images).

The result: fewer disapprovals, fewer coverage errors, and significantly faster crawling across Google and semantic search engines.

Structured Schemas

For WordPress + WooCommerce: Product • Offer • ItemList • BreadcrumbList • WebSite • DataFeed • Service • FAQPage • Organization

Optimized Feeds

• Error-free XML feeds for Merchant Center • DataFeed JSON-LD for AI search • Clean RSS feeds for indexers • Advanced XML sitemaps (products, categories, images) • Segmented sitemaps for performance • “Top Sellers” sitemaps (when applicable)

Google Merchant Center

• Feed validation and cleanup • Missing attribute fixes • Correct structure for price, availability, and variations • Title optimization for long-tail search intent • Consistency between feed and on-page data • Technical image validation to prevent disapprovals

Advanced Crawling Optimization

• Intelligent robots.txt configuration • Proper canonicalization for each page type • Clean hreflang implementation • SEO-correct pagination (MPA) • Redirect mapping to repair broken or duplicate URLs
Development maintenance and optimization for wordpress and shopify

Why Choose Us

We specialize in WordPress, WooCommerce, Technical SEO, and Merchant Center feed optimization.

We focus on what truly drives rankings: performance, structure, crawlability, indexability, structured data, and clean, consistent feeds. We optimize your platform so it becomes fast, stable, and easy for Google and AI systems to interpret.

We fine-tune architecture, resources, schemas, and feeds so Google can correctly understand, prioritize, and rank your pages and products.

We combine web engineering + technical SEO + feed optimization, built for growth, stability, and scalability.

Holistic Approach
It’s not just SEO — it’s speed, structure, data accuracy, and full coherence between your site, products, and feed. Everything connected. Everything aligned.
Proven Results
Fewer errors, better performance, stronger indexing, and products properly understood by Google and Merchant Center. Visible, measurable improvements from day one.
Growth-Driven Optimization
We prepare your site and catalog to scale: more products, more traffic, more categories, and stronger visibility — without losing technical performance.

Our Process

1

Technical Diagnosis & In-Depth Audit

We analyze your WordPress, WooCommerce setup, and Merchant Center feed to detect performance issues, indexing errors, crawl problems, duplicates, structured data conflicts, variants, URLs, images, and overall technical compliance.

We produce a data-driven report outlining priorities, impact, and the most efficient action plan to improve your visibility.

2

Architecture Optimization & SEO Structure

We reorganize your site’s internal structure so Google and AI systems can clearly understand your content and product catalog.

This includes cleaning up URLs, taxonomies, breadcrumbs, categories, internal links, canonicals, and pagination logic.

Your store becomes clean, logical, and 100% crawlable.

3

Advanced Technical Improvements for WordPress, WooCommerce & Feed

We optimize performance, database, autoloads, Core Web Vitals, scripts, images, and structured data.

We configure a fully optimized product feed (XML + DataFeed JSON-LD) for Merchant Center with complete, consistent attributes that match product pages.

Your platform becomes faster, more stable, and technically solid.

4

Validation, Testing & Final Adjustments

We verify performance, technical SEO, indexing, mobile compatibility, markup consistency, feed status, and rendering behavior across different environments.

We fine-tune every detail to deliver a store that is error-free, faster, and ready to rank in search results and Merchant Center.

5

Training, Support & Ongoing Maintenance

We support you after implementation with technical training, maintenance recommendations, periodic feed reviews, monitoring, and preventative adjustments.

The goal: ensure you can manage your store confidently and maintain optimal performance over time.

Technical Maintenance & Ongoing Support

We offer Technical SEO maintenance plans for WordPress and WooCommerce, including updates, security hardening, monthly optimization, error monitoring, structured data validation, and continuous feed reviews.

We provide preventive adjustments and technical guidance to keep your site fast, stable, and correctly indexed.

We also monitor and audit your Merchant Center feed to avoid disapprovals, inconsistencies, and product visibility drops.

Metrics & Data-Driven Decision Making

We configure Google Search Console, crawl validations, indexation reports, technical KPI dashboards, and recurring Merchant Center audits to track errors, coverage, performance, and catalog stability.

This enables strategic decisions backed by real data: speed, crawl behavior, indexation, visibility, feed status, and technical improvement opportunities.

What You Gain With Technical SEO Optimization

✔ Faster website and product pages

Improved server response, optimized queries, reduced scripts, clean architecture.

✔ Better crawlability and indexation

Google and AI can finally understand your structure and products.

✔ Higher Merchant Center accuracy

Cleaner feeds → fewer errors → more products approved.

✔ Stronger visibility in AI search

Your content is formatted for Google AI Overviews, OpenAI Search, and Perplexity.

✔ Long-term stability

Optimized architecture that won’t break every time plugins or WooCommerce update.

Who This Service Is Ideal For

  • WooCommerce stores with indexing or performance issues

  • Sites with Merchant Center errors or product disapprovals

  • Businesses that want better long-tail keyword performance

  • Stores preparing for AI search engines

  • Websites with messy taxonomies, URLs, or structured data

  • Companies needing a stable and scalable technical foundation

What Makes Our Technical Approach Different

  • We don’t rely on plugins — we fix the source of the problem

  • We validate everything with real data from Search Console & Merchant Center

  • We use engineering standards, not “SEO hacks”

  • We optimize your full ecosystem, not just titles and descriptions

Start Your Project With a Specialized Team

Ready to optimize your WordPress, WooCommerce & Merchant Center setup?

Let’s talk about your project and discover how we can strengthen your search visibility and online performance.

📞 WhatsApp: +57 318 648-4818

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Technical SEO Experts for WordPress, WooCommerce & Merchant Center

We help businesses improve their visibility with real Technical SEO, performance optimization, advanced indexation, clean architecture, and product feeds that are 100% Google-compliant.

If you’re looking for a WordPress SEO specialist, a WooCommerce technical optimization expert, or a Merchant Center & structured data engineering team, you’ll find the right partner here.

FAQ — Technical SEO Optimization for WordPress, WooCommerce & Merchant Center

1. What is Technical SEO Optimization for WordPress and WooCommerce?

It’s the process of improving speed, structure, crawlability, indexation, and structured data inside WordPress sites and WooCommerce stores.


2. What gets ranked with Technical SEO Optimization?

Your main long-tail target keyword, its semantic variations, and the optimized URL associated with the service or category page.


3. How does Technical SEO benefit a WooCommerce store?

It speeds up product pages, improves category indexation, enhances structured data, and helps Google correctly understand your entire catalog.


4. Why is optimizing the product feed important for Merchant Center?

Because Google needs clean, accurate product data to properly process, crawl, approve, and match your products with relevant search queries.


5. What is a DataFeed JSON-LD for WooCommerce?

It’s a structured data format that allows Google and AI search engines to interpret your product catalog with high accuracy.


6. How do you achieve Position Zero with Technical SEO?

By creating direct answers, clean lists, definitions, and optimized paragraphs that Google can extract as featured snippets.


7. How long does Google take to reflect technical SEO improvements?

Between 3 and 10 days, depending on crawl frequency and Google’s indexation speed.


8. Do I need to change my theme or plugins during Technical SEO Optimization?

Only if they negatively affect speed, indexation, stability, or structured data. Otherwise, replacements are not required.


9. Can Technical SEO Optimization improve sales in WooCommerce?

Indirectly yes — faster pages, better crawlability, improved user experience, and higher visibility usually increase conversions.


10. Does Technical SEO Optimization include ads or paid campaigns?

No. This service focuses solely on technical improvements for WordPress, WooCommerce, and Merchant Center, not advertising management.

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